| Case Study #2 Simtek, Allen pp. 455-459 This is an example of a start up that did not do proper product planning and upon market introduction, they determined their product was not going to be accepted by the market. For your case study, you are to answer the three questions in the case, but pay most attention to the question about the product development process. You should also discuss market research in the context of their needs. Back to New Technical Ventures homepage. |