Pepsi Drops Hispanic-Oriented Beverage
-PURCHASE NY-
A public turmoil over the release of an ethnically
controversial product has caused Pepsi to halt
production of its newest beverage, Pep-S�.
Pepsi spokesman David Deerfield announced the end of
Pep-S� in a news conference at Pepsi World
Headquarters. He commented, "Although consumer taste
testing showed the world was ready for Pep-S�,
political protest has caused us to recall the product
and rethink our options."
Anxious to overtake Coca-Cola sales after its
introduction of Pepsi Vanilla, beverage creators were
quickly commissioned to create another flavored soft
drink.
After consulting results from the United States Census
Department, Pepsi representatives decided to market to
the growing Hispanic population, which exceeded that
of African-Americans according to the 2000 Census.
Pep-S� was thus created, blending the traditional
Pepsi formula with flavoring from the churro, a
traditional Hispanic pastry flavored with cinnamon.
Other potential flavors included flan and fried ice
cream, but they were discarded when can design showed
the churro's tubular image fit into the Pepsi "P's" quite
effectively.
After testing, the product was regionally distributed
for purchase in New York, only to receive scorn from
Hispanic populations.
Raquel Cornudas, a spokesperson for Hispanic-American
Political Advocacy, said, "The Hispanic community
should be glad this product has been kept from
stereotyping our race. Although the churro-flavored
beverage is by no means derogatory, the can's picture
of a sombrero-wearing gaucho with a large moustache
and cheesy smile are."