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Q5.
What
economies of scale does DBS Bank benefit from integrating with Dao Heng
Bank?
(I) Managerial economies: When the scale is larger, the
scope of specialization
is wider. The larger can make more economical
use of management specialists.
This improves efficiency and reduces
average cost.
Marketing
economies made
by spreading the high cost of advertising on television and in national
newspapers, across a large level of output.
(II)
Commercial
economies made when buying supplies in bulk and therefore
gaining a larger discount.
(III)
Technical economies made in the actual production of the good.
For example, large firms can use expensive
machinery, intensively. Managerial economies made in the administration
of a large firm by splitting up management
jobs and employing specialist accountants, salesmen, etc.
(IV)
Financial
economies made by borrowing money at lower rates of interest than
smaller firms.
(III) Research and development
economies
made when developing new and better products
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