TEACHER TRAINING CLASS
WESTERN CULTURE AND SOCIETY
Prof: Leonardo Mendoza
This Weel's Page

WEEK TWO PREPARATION MATERIAL
From the East India Company to Nike
CULTURE AND SOCIETY.
Teacher training course, 2003.
Please check here for weekly research assignments.!
Email you questions
Leonardo Mendoza
NASCAR is a popular motorsport in America. It is a reflection of Corporate Advertising Saturation. The cars are completely covered in advertisements, for all sorts of companies. The merchandising of NASCAR includes the logos of those corporations.
Has Korea been influenced by corporate Merchandising sponsorships?
How do Professional Sports in Korea reflect merchandise advertising?
THIS WEEK'S LESSON:
Research Links:
note: some links may not work... if so, just ignore them, and find another one.
Western Culture has been a corporate culture since its origins. We will study some examples of great corporations, and they way they have influenced and shaped society. We will viw thwe role of advertising in the formation of popular identities and community priorities.
You will be expected to identify how these western concepts have penetrated Korean Culture, and judge whether or not the tradicional Korean society has been adequately equipped to keep these corporate influences in their proper place.
ADS!!!!!!!!
American Cultural Imperialism
Technological Divison in the World
Developing Critical Skills in Internet Research
Questions for this lesson:
ASSIGNMENTS:
1. How many foreign corporations have influenced Korea?

2. What is your view of Corporate culture?

3. Hoe do you percive the Chaebols?

4. Advertising! describe how much influence it has in Korean Cultur
Read the ADS!!! larticle

Read at least one article linked to in the American Cultural Imperialism page

Read the data in the Technological Division in the World page, then respond to the questions after it.

Read Developing Critical Thinking Skills

NOTE ABOUT THIS PAGE:
you will see advertising in the top right of the page. This is provided by Geocities,    the web-host. I do not expect you to buy anything, but it will be a good "corporate   culture" study to observe what Americans can purchase through the internet.
Hosted by www.Geocities.ws

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