| SO WHAT IS SO DIFFERENT ABOUT TQM? Chris Swaffin-Smith & Richard Barnes Issue 26 (Vol. 13, No. 2), December 2003, pp. 159-170 In this article the authors argue that an inappropriate culture is the root cause of management failure to introduce TQM effectively. They consider the fundamental impact that different starting cultures may have on the relative success or failure of a TQM implementation. A number of paradigms are described that relate to employees� medium term response to the implementation of TQM. Finally a number of key steps that a committed management team need to take to measure that a TQM implementation is as successful as possible are identified. |