| Building SME Competitive Capabilities in the Global Business Environment Guru Datt Sardana, India Issue 37 (Vol. 19, No. 1), June 2009, pp. 27-46. Small and medium enterprises (SMEs) constitute an important segment of the economy. Smallness of size is a handicap. Yet the sector has its strengths in areas of flexibility, delivery, and establishing an easy relationship with customers. Global business environment has created both challenges and opportunities for an SME. Through a careful application of Strategies as presented by Darwin while explaining the origin, struggle and survival of species, use of Information and Communication Technology, Technology Management, Agility and Responsiveness (SITAR), an SME can build competitive capabilities to sustain its operations on long term basis. The present paper provides a case study of how an SME in India could revive its fortunes by adopting this framework. |