| Interviews with the Gurus By Jorge Nascimento Ferreira Jorge Nascimento Ferreira, editor of the renowned on-line management resource web page gurusonline.tv, brings to EAJM the latest from the management gurus ________________________________________________________________________ THE FINAL ASSAULT: THE NEW WAVE OF MULTINATIONALS Issue 30 (Vol. 15, No. 2), pp. 149-157. Interview with Frank-Jurgen Richter 'Go global�� is the new motto in Asia. After two waves since the 1970s with the pioneers (Samsung or Sony) and the builders (Taiwanese, Singaporean), now come the newcomers from all the emergent countries - with China and India leading. The Lenovo/IBM affair or the Bangalore new multinationals are signals of a new world competitiveness environment. More and more Asian companies are embarking on a profound transformation propelling them from the national boundaries to global players. This shift is both a challenge and an opportunity for companies in Europe and around the world. Gurusonline listened to Frank-Jurgen Richter, editor of ��Global Future: The Next Challenge for Asian Business�� (Wiley 2005), a book you must read. Frank was the director in charge of Asian affairs of the World Economic Forum and founded Horasis, a consulting company based in Geneva, Switzerland. |