| Interviews with the Gurus By Jorge Nascimento Ferreira Jorge Nascimento Ferreira, editor of the renowned on-line management resource web page gurusonline.tv, brings to EAJM the latest from the management gurus ________________________________________________________________________ THE CROWN JEWEL BUYS THE CROWN: RISING INDIA IN THE GEO-ECONOMY OF THE 21ST CENTURY Issue 29 (Vol. 15, No. 1), pp. 67-74. Interview with Ashutosh Sheshabalaya Ashutosh Sheshabalaya, a regular writer and commentator about India and Asian issues, who heads now Allilon, an IT services firm based in Brussels, Europe, argues about the emergence of the Indian multinationals and the new face of India in science, technology and the knowledge economy. As an 'insider', he debates the Western myths about India, and refers that the traditional image of Bangalore specialization in call centres with a fake English accent and low-value programming do not apply anymore. In his book 'Rising Elephant', just published by Common Courage Press and Macmillan India, Tosh (for the friends) tells a few stories about the emergence of the new science and tech world power. The book targets an American audience - those white-collar guys frightened by BPO -, but has useful insights for people around the world, especially for Europeans. Tosh talks about an 'alliance' between the two old civilizations - Europe and India - in geo-economy affairs. He explains also, with solid arguments, why there is a difference between the knowledge take-off of the 'elephant' and the strategies from the Asian 'tigers' and 'dragons'. A 'detail' that few Westerners understand. |