| COMMENTARIES AND BOOK REVIEWS MULTIPLE COEXISTING BOTTOM LINES: INSIGHTS FROM ARVIND SINGHAL'S 'DISTINGUISHED INTERNATIONAL SCHOLAR LECTURE' AT THE UNIVERSITY OF MACAU Sow Hup Chan and Timothy Simpson Issue 30 (Vol. 15, No. 2), December 2005, pp. 125-131. On February 23, 2005, Professor Arvind Singhal, Presidential Research Scholar and Professor in the School of Communication Studies, College of Communication, Ohio University gave a public lecture at the University of Macau. Dr Singhal is communication advisor to numerous governments and development agencies including the World Bank, UNICEF, UNAIDS, US State Department, and corporations such as Proctor and Gamble, Telenor Corporation, Norsk Tipping, and others. Dr Singhal has published eight books, including Organizing for Social Change; Combating Aids: Communication Strategies in Action; Entertainment Education: A Communication Strategy for Social Change; Entertainment-Education and Social Change: History, Research, and Practice; The Children of Africa Confront AIDS: From Vulnerability to Possibility. His research has been funded by many foundations including the Rockefeller, Ford, and Packard Foundations. We found the public lecture a source of cultural revelation. The lecture clearly shows that organizations can be ��doing well�� and ��doing good�� while pursuing multiple bottom lines. The enlightening talk revealed, however, that such a vision is still missing in most organizations. Some examples and lessons which are practical and relevant to various organizations, especially the gaming industry in Macau, are presented. |