| TOWARDS A SPIRITUALITY BASED POSTMODERN BUSINESS STRATEGY C.C. TAN, S. O'PITAGCHEWIN, P. PRIYAWAT, S. ARISRAPONGPISIT, & T. ITTICHAI Issue 25 (Vol. 13 No. 1) pp. 9-38 |
| This article presents a framework to include corporate spirituality as the most important basis for sustainable competitive advantage as compared to that of competitors. Key dimensionalities of spirituality rooted in postmodernism are discussed to help strategists emancipate from faulty ideologies governing organizational development and corporate leadership. It is believed that through postmodern spirituality focus many Asian or Global corporations will acquire the necessary competencies and capabilities to challenge change, sail ahead of change and provide strategies to lead change. In this sense change is seen as the best competitive weapon in the perspective of corporate spirituality. |