POSITIONING STATEMENT (slides)

FOR iPhone users looking for information about a product
WHO do not know the name of the particular object or find it easier to search through images,
iSee is an iPhone search application that uses image recognition to perform its search.
THAT helps users access and input information easily and rapidly by accessing a public database.
UNLIKE other search engines like Wikipedia or Google,
iSee leverages on existing image recognition technology to provide information based on images.

IS OUR PRODUCT A DISCOUNTINUOUS INNOVATION?

Our product is a discontinuous innovation because it introduces a new way of searching; through images. Our product will probably perform unfavorably against other existing search methods but we hope it will eventually become mainstream as users realize the power of images.

“A picture is worth a thousand words”