Brand's Essence
Branding is everything. Quality goods get bypassed because of poor packaging and expectations; lacklustre products receive undeserved endorsement and status because the advertising hits the spot. If aural and visual stimuli affect the church goer's worship experience, why, in this age of heavy marketing and labelling, do we neglect the very aspects that draw the worshipper closer to God? Chaos and halfheartedness beget similar impressions; artistry and excellence result in enrichment for soul and spirit.
