GREAT FEEDBACK PROVIDE BY MATT ZISKIN '98

I looked over your theme restaurant home page and have some feedback
which you may or may not want to consider.  Also, there was a good
article about how Planet Hollywood is screwing up in the wall street
journal.  I'll fax it to the house for you guys.

*The Restaurant:
        Changing the menu:
            The costs of laying out and printing new menus.
            The time and costs of trying out new recipes and standardizing them 
            so the food is the same even with different chefs.
            Waste food from obsolete menu items when the menu is switched
        
        Employee costumes:      
            The costumes themselves
                Potential licensing costs that the studios may charge for use of their ideas
        Sets and props:
                Licensing costs and the items themselves
        Small bar:
                Liquor license
                Need to have someone checking id's
                Bartenders
        Celebrity appearances:
                May have to pay celebrities
                Crowd control when celebrities are at restaurant
        New atmosphere for movie-goers:
                Russ will probably ask for numbers of movie-goers and if there is enough 
                of a market there to support a restaurant
*Theme:
        Would need to be organized with the studios
        Maybe you could tie the contracts with the studios to the success of the movie
        For example:  If a movie does well, you would keep it in your restaurant longer.  
        If it is a flop then you would only have it in your restaurant for a short time.
*Dynamic restaurant:
        Being adaptable and changeable is expensive.  Usually, the more you
        change the more you spend.
*The Potential:
        Russ will want to see some statistics to back up your assumptions that
        the movie industry is growing and that people go out to eat when they go to see a movie.
        To have a restaurant chain, one thing to consider is how the stores
        will be operated.  Will they be company owned or franchise restaurants?
*Pricing:
        To say that you will be priced competitively with fast food restaurants
        is unrealistic.  If you want to have the movie gimick you will need to
        pay for it.  Also to compete with fast food restaurants, you will need
        to serve crappy food just like fast food restaurants.  I don't know if
        that would work well in your restaurant (see Planet Hollywood article).

Overall, it sounds like a good idea, but you'd have to do some research
to see how accepting the market is of things like this.  Some options
for getting financial support and prestige are partnering with a big
studio like Disney or MGM or something like that.  It is interesting to
look at the idea as a mutually beneficial relationship.  You help
publicize their movies and they provide your restaurant with something
to set it apart from other restaurants and attract customers.  Another
idea would be to partner with a big movie theater chain.  You could
benefit from their connections in the movie industry and their locations
and they could benefit by the customers you bring to their theater
complexes.

So that's my two cents and I'll fax that article today.  I hope you guys
are doing well.  I thought this class was really cool.  It got me
excited to be an entrepreneur.  I'll talk to you soon.  Let me know if
you have any questions about the class or if you want to start a company
anytime soon.

Matt Ziskin