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1. The basis of all successful propaganda is the truth.
2. The key to successful propaganda is accurate information.
3. The most successful propagandist is the person who cares about education.
4. To do propaganda well, one must not fall in love with it.
5. A successful propagandist cannot afford to make mistakes.
6. The propagandist must be credible to the other side, not their own.
7. It is the understatement that succeeds best.
Crossman was assigned to Supreme Headquarters Allied Expeditionary Force in London where he worked in psychological warfare during World War II. He was a professor of philosophy at Oxford University and a Member of Parliament.
In 1953, Crossman included his principles of successful propaganda in a lecture attended by David D. Comey. Comey was director of the Research Institute on Soviet Science at Cornell University and a CIA consultant. He adopted Crossman�s seven principles and taught them to others. Before the Internet, they were perhaps most widely disseminated in Comey�s obituary. ("Encomium," Omni Magazine, November 1979, page 134.)
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