Prepa Contempor�nea
UNIT V
DINAMICS OF BUSINESS IN A CHANGING WORLD
Marketing in Today's World
12.1 ELEMENTS OF MARKETING
GLOSSARY
12.2 PRODUCT PLANNING
12.3 PRICING, PACKAGING, AND PROMOTION
12.4 DISTRIBUTING GOODS AND SERVICES
12.5 SPECIAL CONCERNS FOR INTERNATIONAL MARKETERS
12.6 WORKING FOR MARKETING
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