| Corporations are both spiritual and material in nature. In their youth, they possess spiritual rather than material assets. In decline, this is reverse. Health is maintained by unifying the spiritual and material assets. | | |
| The purpose of the business organization is to create real wealth by serving its [stakeholder]. It is a function of leadership to instill and reinforce social purpose. | | |
| The first and most important act of business is the creative act: the creation of new and improve products, services, selling and means of production. Change, youthfulness and energy are requirements until death. | | |
| The task of leaders is to create or recognize the current challenge, respond creatively, and avoid a condition of ease. Reliance on yesterday's successful response in the face of new challenges leads to decline. | | |
| The urgency to decide and act promptly leads to expansion and advance. Prompt action must be balanced by deliberate planning. There will always be conflict between promptness and planning. | | |
| Advancing cultures are socially unifying and become diverse in character. Leaders must act to unify diverse talents and traits. Leaders must actively resist the tendency to attract and promote like personalities and skills. | | |
| Specialized knowledge and skills and the integration of those competencies must be pursued vigorously. Efficient methods are derived from specialized competence; however, specialized competence leads to inefficient methods. | | |
| Efficient administration is required to achieve integration and performance as differentiation increases. Unchecked administration inevitably leads to bureaucracy and the decline of creativity and wealth creation. | | |
| Decisions should be made by those on-the-spot, close to the customer, product or service. The further decisions are removed from the point of action and knowledge, the worse the quality and the higher the cost. | | |