Goal: Use IMC strategies to reintroduce DaimlerChrysler to target audiences, positioning the company as the most admired transportation company in the world.

 

DaimlerChrysler Team Agenda

Nov. 7, 2000

 

Discussion/Amendments: Communication Strategy document (15 minutes)

• Further edits/changes to the Strategy? Last chance.

 

Tag Line/Logo (15 minutes)

• Logo.

Decision point: Logo colors. Tagline font.

 

Group presentations (30 minutes)

            • David: website update

            • Other

 

Planbook (10 minutes)

            • Bob B: website page samples

           

Deadlines (10 minutes)

Decision point: Set deadlines for remaining weeks.

 

Other (Time as needed)

Decision point: Agenda items for next week.