Goal: Use IMC strategies to reintroduce DaimlerChrysler to target audiences, positioning the company as the most admired transportation company in the world.

 

DaimlerChrysler Team Agenda

Nov. 21, 2000

 

Groups

Creative

Media

Sponsorship and PR

E-Commerce

Auto Shows

Competitors

Budget

Evaluation methods

 

Planbook

            Other Bibliography sources to add?

 

Final Presentation

S.W.O.T Anaylsis

Communication Strategy

Logo and tagline

More Ideas

Summary