Goal: Use IMC strategies to reintroduce DaimlerChrysler to target audiences, positioning the company as the most admired transportation company in the world.

 

DaimlerChrysler Team Agenda

Nov. 14, 2000

 

Group presentations

            • Creative: Ad #4 input from team; possible TV spots

            • Media: Media vehicles to use?

Decision point: Media vehicles we plan to use so creative can write copy/prepare concepts and designer can storyboard.

 

Planbook

            • Website format: Bob B., David B.

 

Final Presentation

            • IN TWO WEEKS!!

           

Other

Decision point: Agenda items for next week.

            1. PR/Employee communication/Sponsorships