Goal: Use IMC strategies to reintroduce DaimlerChrysler to target audiences, positioning the company as the most admired transportation company in the world.

 

DaimlerChrysler Team Agenda

Oct. 31, 2000

 

Discussion/Amendments: Communication Strategy document (15 minutes)

• Strategy—Does this strategy effectively give guidance to the development of all IMC elements to successfully reach our goal?

• Agree upon amendments/refinements to strategy. (David Burton.)

 

Tag Line/Logo (15 minutes)

• For the places you go. This tagline is the one the team adopted, after considering all options.

• Logo. David has worked with a designer to develop a logo. Does the logo justification document require further refinement?

Decision point: Logo colors. Tagline font.

 

Group presentations (30 minutes)

            • Scott: Auto Shows and Competitors

            • Mindy, Shaun, Twyla: Creative elements

            • Bob S.: Budget

            • Other

 

Planbook (10 minutes)

            • Format

Decision point: Electronic, Print, or both?

           

Deadlines (10 minutes)

Decision point: Set deadlines for remaining weeks.

 

Other (Time as needed)

Decision point: Agenda items for next week.