Public
relations for DaimlerChrysler
What
public relations does
How
public relations helps management
Elements of Public Relations
·
Counseling -Providing
advice to the management of an organization concerning policies, relationships
and communications; in effect, "what to do."
·
Research
-Determining attitudes and behaviors of publics and their causes in order to
plan, implement and measure activities to influence or change the attitudes and
behavior.
·
Media
Relations -Relating with communications media in seeking publicity or
responding to their interest in an organization.
·
Publicity
-Disseminating planned messages through selected media without payment to
further an organization's interest.
·
Employee/Member
Relations -Responding to concerns and informing and motivating an
organization's employees or members, its retirees and their families.
·
Community
Relations -Continuing, planned and active participation with and within a
community to maintain and enhance its environment to the benefit of both an
organization and the community.
·
Public
Affairs -Developing effective involvement in public policy, and helping an
organization adapt to public expectations; also. term used by military services
and some government agencies to describe their public relations activities.
·
Government
Affairs -Relating directly with legislatures and regulatory agencies on behalf
of an organization, usually as a central element of a public affairs program;
often called "lobbying."
·
Issues
Management -Identifying and addressing issues of public concern in which an
organization is, or should be, concerned.
·
Financial
Relations -Creating and maintaining investor confidence and building positive
relationships with the financial community; also, sometimes known as Investor
Relations or Shareholder Relations.
·
Industry
Relations -Relating with other firms in the industry of an organization and
with trade associations.
·
Development/Fund
Raising -Demonstrating the need for and encouraging an organization's members,
friends, supporters and others to voluntarily contribute to support it.
·
Minority
Relations/Multicultural Affairs-Relating with individuals and groups in
minorities.
·
Special
Events and Public Participation -Stimulating an interest in a person, product
or organization by means of a focused "happening;" also, activities
designed to enable an organization to listen to and interact with publics.
·
Marketing
Communications -Combination of activities designed to sell a product, service
or idea, including advertising, collateral materials, publicity, promotion,
packaging, point-of-sale display, trade shows and special events.