TEAM ELEMENTS
Our team was divided into subgroups to work on the following IMC elements: Communication strategy: Entire team (General plan for direction of work)
Logo and tag line development: Entire team (Universal DaimlerChrysler logo and tag line)
Auto shows: Robert Burgess [email protected]
Scott Savage: [email protected] (Major car shows worldwide to introduce new products) Sponsorships and PR: Melinda Booze [email protected]
David Burton [email protected] (Public relations efforts for internal and external audiences.) Creative: Mindy Singleton [email protected]
Twyla Tucker [email protected] Shaun Bass [email protected]. (Tying all DaimlerChrysler products and ads together) E-commerce: Robert Burgess [email protected]
David Burton [email protected](Use of the Internet.) Media: Scott Savage [email protected]
Twyla Tucker [email protected] Bob S. [email protected] (The purchase and use of media) Wrap-up testing: Becky Means [email protected]
(How can we test the impact of our marketing plan) Presentation: Robert Burgess [email protected]
(Power point, graphics and organization of sections) Planbook: David Burton [email protected]
Class website serves as planbook.(Materials produced by and researched by the team.)