| Three-year budget is projected to be $75,000,000. | |||||||||||||||
| 0.65 | 0.2 | 0.15 | 2002 | 2003 | 2004 | ||||||||||
| 48750000 | 15000000 | 11250000 | |||||||||||||
| 2002 | 2003 | 2004 | US | Germany | UK | US | Germany | UK | US | Germany | UK | ||||
| Production | 0.18 | 0.12 | 0.08 | $6,844,500 | $702,000 | $390,000 | $2,106,000 | $216,000 | $120,000 | $1,579,500 | $162,000 | $90,000 | |||
| Advertising | 0.36 | 0.38 | 0.39 | $13,689,000 | $2,223,000 | $1,901,250 | $4,212,000 | $684,000 | $585,000 | $3,159,000 | $513,000 | $438,750 | |||
| Sponsorships | 0.14 | 0.16 | 0.18 | $5,323,500 | $936,000 | $877,500 | $1,638,000 | $288,000 | $270,000 | $1,228,500 | $216,000 | $202,500 | |||
| Trade Shows/Exh. | 0.1 | 0.11 | 0.12 | $3,802,500 | $643,500 | $585,000 | $1,170,000 | $198,000 | $180,000 | $877,500 | $148,500 | $135,000 | |||
| Public Relations | 0.09 | 0.12 | 0.13 | $3,422,250 | $702,000 | $633,750 | $1,053,000 | $216,000 | $195,000 | $789,750 | $162,000 | $146,250 | |||
| Stockholder Com | 0.04 | 0.03 | 0.02 | $1,521,000 | $175,500 | $97,500 | $468,000 | $54,000 | $30,000 | $351,000 | $40,500 | $22,500 | |||
| Employee Comm. | 0.03 | 0.02 | 0.01 | $1,140,750 | $117,000 | $48,750 | $351,000 | $36,000 | $15,000 | $263,250 | $27,000 | $11,250 | |||
| Direct Marketing | 0.06 | 0.06 | 0.07 | $2,281,500 | $351,000 | $341,250 | $702,000 | $108,000 | $105,000 | $526,500 | $81,000 | $78,750 | |||
| Packaging | 0 | 0 | 0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |||
| 1 | 1 | 1 | $38,025,000 | $5,850,000 | $4,875,000 | $11,700,000 | $1,800,000 | $1,500,000 | $8,775,000 | $1,350,000 | $1,125,000 | ||||
| Total for Year | $48,750,000 | $15,000,000 | $11,250,000 | ||||||||||||