| Estimating the Investment Risk | |
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| Curiosity. The advantage of an invention | New product. The disadvantage |
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Most people will be very curious to try Drinkarette during the first months of release. No matter if they are smokers or not, kids or adults, everyone will want to try it even once. |
The cost of primary investment, will be paid out from the extreme sales during these first months of release. Of course not everyone will continue later on to use Drinkarette on a daily basis, but still those who will, will consume more than they first did out of curiosity.
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| Sales examples of the first months of release. Greece. USA. | |
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In Greece, for example, there are at least 10,000 points of sales (kiosks) which they will be able to sell Drinkarette. That means that in the first two-three months, there will be at least daily sales of 10,000 packets. At least one person during a whole day will be curious to go and ask for a packet of Drinkarettes. That means a minimum net profit per day 10,000-15,000$ for this range of production.
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In the United States, where the equivalent number of sales points is at least 100,000 all over the country, the same fact will provide a minimum profit for the first months, 100,000-150,000$ per day. That means at least a minimum of 9-13,5 million Dollars net profit for the first 3-4 months of release. That amount of money make the minimum investment on Drinkarette production, not risky.
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| Conclusion | |
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We can not estimate exactly how many people will continue consuming Drinkarette after the first curiosity period, with what rhythm, and which will be the favorite taste or liquid. But during these first 3-4 months there will be another income for the producer of Drinkarette. Many companies will pay franchising in order to release their own tastes and products within Drinkarettes. Therefore it doesn't rally matters for the producer of Drinkarette which one of them will sell more, when all of them will be paying commission, without any production cost for him/her. The problem is same as with every new product, same as the problem even Coca Cola had faced n the early days. To start the whole thing moving without a risk of money. That's guaranteed with Drinkarette. After that the owner of Drinkarette will only have to find a way to collect his commissions all over the world with the less cost (in lawyers) possible. |
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