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MARVEL COMICS
CIRCULATION DATA
ANALYSIS

 

This project is intended to be a follow-up to the circulation data compiled and reported in the Standard Catalog of Comic Books.  It should be noted that although the information used for this project was taken from the Standard Catalog, it is not endorsed or associated with the Standard Catalog in any way.  

I became interested in this project when I was visiting some comic book related message boards on the Internet and came across a thread discussing the impending return of Rob Liefeld's Youngblood characters.  Most of those who posted on the thread were very negative towards Liefeld, and Liefeld himself felt compelled to post to the board.  In one of his postings, he argued that his run on Captain America was not a failure, and that sales for his run on the title were higher than they were before he took the reigns.  After looking up the numbers in the Standard Catalog, I was surprised to find that he was in fact correct!  

While perusing the Catalog, it became clear to me that the circulation numbers would be easier for me to follow if they were presented as graphs rather than just text.  The Comics Buyer's Guide used to run occasional graphs using Marvel's circulation data, but those graphs weren't reprinted in the Standard Catalog.  Moreover, comparisons between different titles were not presented, and I felt that might be interesting.  

This project is intended to grow in stages, and should be viewed as a work in progress.  Over time, additional data will be culled from the Standard Catalog and added to this document.  As unusual or interesting circulation patterns come to light, they will be highlighted in the text accompanying each graph.  

Click here for version 1.0 (PDF file).  Contains data for:

  • Avengers
  • Captain America
  • Daredevil
  • Defenders
  • Fantastic Four
  • Incredible Hulk
  • Iron Man


 


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