• DRAMATURGY IN SINGAPORE •
RESOURCE LIST
• Production Dramaturgy • During Rehearsal and Performance •
• Publicity •
Some form of publicity with the media is necessary in order to ensure a sizeable audience number, and thus good ticket sales for your theatre production. By and large, most editors, journalists or writers would be more than willing to do a listing for your theatre production in their paper, magazine, or website. However, the likelihood of the media covering a story, preview or review of your theatre production depends very much on how well the dramaturg, in collaboration with the publicist, is able to pitch the theatre production to the press; that is by providing the journalist or writer with an appropriate and interesting entry point into the production that will interest his/ her readers. Strong visuals may also contribute to the success of the pitch.
To begin with, a press kit for the theatre production is required. The press kit should include…
• The purpose of the letter;
• The theatre production pitch; and
• Details of the organisation contact person (publicist and/or assistant), for the media to liaise with.
• The name of the theatre production;
• The long and short synopsis of the theatre production;
• The date(s), time(s), and venue of theatre production;
• The ticket prices;
• Details of how and where to obtain tickets;
• Contact details (for the public);
• Details of the organisation’s contact person (publicist and/or assistant), for the media to liaise with.
The press kit could be either posted or e-mailed to the various members of the press. Consequently, it is recommended that you give your target editors, journalists and/or writers a phone call to check that they had received your press kit, and also to follow up on their response. The names, company positions, contact numbers, addresses and e-mail addresses of selected editors, journalists and writers have been compiled for your convenience. You may access it here.