ICICI Bank Home Loans

A campaign aiming to motivate the sales force of DSAs to over achieve their targets and earn huge incentives for doing so. Below are the 3 approaches of a poster campaign.

Bodycopy:

Would you travel by foot if you had a car? Not at all. Then why do good when you can do a lot better. With festive season around the corner, achieving your targets will get
easier than ever before. So instead of just achieving them easily and wasting the rest of your precious time, you could take ‘The Big Leap’.
The Big Leap, an opportunity to shoot your achievements higher than you imagined. Here’s how…
With ‘The Big Leap’, your achievements will be rewarded with exciting gifts and Bonus Points + Exciting Gifts if you’re a member of High Rise or Rising Star. Just to tempt you further, you’re looking at gifts like cars, bikes and jewellery. Refer to the mailer sent to you to know what rewards you are eligible to win.

So what are you waiting for? Wear your armour cause this is war. Because no one wants to jump when they can take the big

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