One provides a number of operational audit protocols to improve business effectiveness.
A sample plan can include the following;
Investigate rivalry of existing competitors and substitutes to your company
Company perceived image within industry and perceived image of competition
Company SWOT
Marketing assets of company and competitors
Possible barriers to entry within the industry
Customer satisfaction survey ("what can we do better for you")
Determination of latent and potential market size
Marketing strategies for different competitive positions
Investigation and selection of competitive pricing strategies (e.g. loss leaders)
Segment attractiveness
(e.g. locality, industry sector, size of business)
Cost Benefit Analysis on products and markets to determine which make or loss profits for the company (what busineses are the most profitable?)
Analysis of competitor costs and their pricing methods
Marketing audit
(what parts of the company marketing has worked and more importantly what has not shown a positive contribution)
If you would like to contact me please contact me via email at [email protected]
(UK mobile) +44 (0)7762168465
Copyright C D Graham 2003-2008.
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