MCY.com Logs Historic Hits on the Internet with Michael Jackson & Friends Concert
MUNICH, Germany--(ENTERTAINMENT WIRE)--July 30, 1999--
On-line music broadcast of benefit concert
notes over 10 million hits, breaking world record
The official tally is in and MCY.com, the innovative digital
music and entertainment Internet company, made history in receiving
over ten million hits in one day for it's live broadcast of June
27th's Michael Jackson and Friends benefit concert. Never before in
the history of the Internet has a single broadcast received a response
of this magnitude. In sharing this benefit concert with their online
audience MCY.com provided further awareness and support to UNESCO, The
Red Cross, and Nelson Mandela's Childrens Fund; the beneficiaries of
the event.
Adding extra Internet excitement, MCY.com's three camera crews
video-streamed the non-stop action backstage and in the VIP lounges,
taking their online audience for a rare peak behind-the-scenes of this
star-studded concert featuring Ringo Starr, Alan Parsons, Vanessa Mae,
Andrea Bocelli, Slash, Scorpions, and Zucchero among others. MCY.com
made it possible for Internet users to interact with the artists and
celebrity guests, hosting online chats in conjunction with Yahoo! and
providing exclusive interviews.
Having established the world's largest Global Area Network
through partnerships with mediaWays, a joint venture between
Bertelsmann and debis Systemhaus, a Daimler-Chrysler company and in
working with Yahoo!, MCY.com handled the heavy online traffic without
experiencing a single traffic jam.
MCY.com provides digital distribution of music through the
Internet at www.mcy.com, where the online consumer can digitally
download songs of their choice, at high-speed, directly to their hard
drive or mail-order CD's with a point and a click. Possessing the
technology to emerge as the online leader in digital music and
entertainment, MCY.com's cutting-edge encryption NETrax(TM) software
protects and secures artists and the industry in preventing
unauthorized duplication or music piracy. MCY.com is headquartered in
New York with offices in Los Angeles and Germany and plans to expand
operations into Asia and Latin America.