To place things in
"perspective", the WORLD WIDE WEB offers you a golden opportunity for your
business to inexpensively sell and promote it's services and/or products - to The Entire
World!!- virtually an audience of untold millions!
To place things in
"perspective", the WORLD WIDE WEB offers you a golden opportunity for your
business to inexpensively sell and promote it's services and/or products - to The Entire
World!!
- virtually an audience of untold millions!
Should ALL
Companies use Web Advertising? Maybe - or Maybe not!
IF you offer a product or service that can be distributed beyond your
"local" area, then Web Advertising should be considered! If your product
or service might be attractive to a global audience, then Web Advertising should be
considered a "must"! Things are changing, rapidly! Marketing and Advertising is
changing! Once Billboard advertising was "in"! Today, that market is
diminishing! Newspaper Advertising? - becoming less "effective" as newspaper
audiences decrease, no longer "the" source of news and interest articles! Radio
Advertising? - slowing down! T.V. Advertising? Still popular but getting frightfully
expensive! Web Advertising? the fastest-growing advertising medium available - and still
very affordable!
According to TIME Magazine "Business conducted over the internet was $15.6 billion
in 1997/98 and will be $175 billion by the year 2000".
For example" already 16% of car buyers shop on-line before showing up at the
dealership, equipped with information that would rival even the best salesman. The trend
towards consumers seeing more and more Advertisements on the internet, rather than seeing
these ads while viewing a sitcom or sporting event on TV, is a direct challenge to the
large corporations TV advertising budgets".
Here's something worth thinking about! Media Matrix - a U.S. statistical gathering firm
reports that the number of "unique" visitors (url, regardless of times that url
used) using search engines in January was over 32 Million! Since search engines may
account for 60% of the internet usage, this means that almost 55 Million viewers
"browsed" the net in January!
Bill Gates, Microsoft Chairman (and the "Guru" of the "computer world" - in the eyes of many), believes the enevitable availability of "total " information, will profoundly "change" the whole concept of "competition" in the Business World! Much of today's competitive "edge" by any business is due to superior "knowledge" or "access" to information! When such information becomes universally available then any such competitive edge disappears! All of this, of course, is due to the increasing use of computers! The bottom line on all this - as far as YOU may be concerned - is that computer use is "skyrocketing" in both the commercial and public sectors, which in turn means a bigger audience for YOUR product and/or services! The day is rapidly approaching where mass advertising via electronic communications media such as the Web will be mandatory for survival by many businesses! You will be either "IN" or "OUT" - no middle ground!
Now, should YOU use Web Advertising? Here are some guidelines;
A) Do you provide a product/service that can be sold distant from your location? - If so, consider Web Advertising!
B) Is your product/service designed for "local-only" sales? If so, Web Advertising may not offer much for you yet (unless you are located in a large urban/highly competitive area).
C) Do you offer a service (ie: insurance, restaurant, tours, small retail store, convenience outlet etc..) again, targeting "locally"? - Web Advertising may not produce worthwhile results - yet!
D) If your product/service could be sold through a "branch(es)" or "distributor(s)" then Web Advertising SHOULD be arranged A.S.A.P.!
E) Are you in the "Tourism" trade (lodges, hunting/fishing/skiing packages, resorts, B&B's, hotel etc..) trying to attract business out-of-province/state/country? - then you should have a Web site presence! (many of your competitors do already - certainly the larger ones!)
F) Will Web Advertising portray an "image" of modernization or being "up-to-date" in your particular sales "world"? If so, by all means, use Web Advertising! Web Advertising works well for "Image" as well as Products & Services!
G) Am I looking for employment and want my resum� or CV to reach as many prospective employers as possible? - the answer is obvious, employers by day may well be "Web Surfers" by night!
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O.K.! You have convinced yourself that Web Advertising is worth a "try"! Now, do I need a Large "flashy" display with all the "Bells & Whistles" -or- something "Simple" and conservative? This is where Mirror Image can offer advice! What you do and how much you do depends on a number of variables that should be discussed before proceeding any further.
If you are interested in Web Advertising, then E-Mail or write us today! We would like to talk with you and hear your thoughts on what you will like to see on your Web Site! If you are concerned about COSTS involved in Web Advertising, then check out our "Prices & Packages" page!
(p.s. It is helpful but not mandatory that you have an E-Mail address - in fact, you do not even NEED a computer! We will set up your page(s) and arrange for queries to be directed to you by post, fax or telephone call! Contact us for more details and ask to speak to clients in this category!)
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