Penny A. Hoerauf
Penny A. Hoerauf
23531 N Field Rd.
TOLL FREE - 800-352-8956 
E-Mail - [email protected]
Lake Zurich, IL 60047 OFFICE - 847-307-4089 FAX - 888-308-7148
Direct Marketing Counsel, Inc. - owner
DMC Electronic
Billing 2-91 to Present
Electronic Billing / Sales / Marketing Business Interface
-Office Administration support, Data Entry, Clerical, Typing (60-70 wpm); Medisoft Systems
-Microsoft Office, Power Point, Excel, AAccess, FrontPage 2000, Goldmine, Act
-Medical claims processing, Short-term DDisability and Workers Compensation
-Customer Service programs developed
>-Implement small business product sales and development
-Developed and designed html web secure for orders online
-Consult on telephony and telesales needs
-Train telephone sales techniques.
-Write small business marketing and sales programs
-Write Business and Marketing Plans
-Direct Mail program implementation and response
-Set-up and lead National trade show programs
-Marketed new products and programs for small and medium size business
Stenograph Corporation, (Mfg. Court Reporting and Judicial Industry)
2-88 to 1-91 Mt. Prospect, IL
Manager of Sales Service reporting to Sr. VP Sales & Marketing
-Managed a staff of 28 people
-Managed a remote sales staff in California
-Developed Outbound and Inbound Telesales Department from ground floor. Sold CAT (computer aided transcription software), IBM compatible hardware and educational products and supplies business to business. - Average ticket price of $ 5,000.00.
-Developed a Customer Satisfaction, and Order Entry department from ground floor with AS400.
- Order Entry process implemented to accommodate 250+ orders per days
-Team Leader (1of3) for implementation of AS400
-Implemented the AS400 Mainframe, automating sales, marketing and order entry for telemarketing.
-Interfaced with "Other Equipment Manufacturers (OEM) accounts, Dealers, manufacturing, shipping & receiving daily.
-Implemented the IBM Rolm phone system and trained company personnel on new procedures.
-Hire, training, P&L, budget of $1 million dollars excluding phones annually.
-Developed international accounts programs for UK, Germany
-Annual volume from $0 to $8+ million the first year, $17 million the second year and $16+ million the third year.
A.B.Dick Company - (Mfg. of offset, copier equipment and supplies) Niles, IL
9-86 to 4-88
Telemarketing Supervisor reporting to the Telemarketing Manager
-Supervised a staff of 18 Outbound Telemarketers, business to business.
-Developed and maintained statistical reports.
-Hired and trained all Telemarketers
-Implemented an on-line order entry system
-Annual volume from $0 to $3 million in one year (paper and printing supplies)
Toy-Tex Novelty Company - (Ad Specialty and Custom Screen Printing Company)
2-85 to 8-86 Skokie, IL
Office Manager reporting to the President
-Managed 25 Inbound sales people and office personnel
-Developed new sales and marketing programs
-Managed 700+ calls daily with a Centrex III phone system
-Implemented an Inventory Control program to improve service
-Created and developed a Customer Service Department.
-Increased revenue from $2.5 million to $7 million in ½ years.
RETAIL EXPERIENCE: (15 YEARS)
Petrie Corporation
- (Women's Clothing- Mid-price range) Chicago, ILAssociated Retail Stores, Inc - (Women's and children's clothing, Discount-price range) Chicago, IL
Winkelman's Inc. - (Women's Clothing - High-price range) Detroit, MI
W.T. Grant Company - (Department Store like Sears or Penney's ) Detroit, MI
Store Manager (General Responsibilities over all)
-Managed a staff of 15 people and trained store managers
-Floor merchandising and layout
-POS implementation
-P & L and merchandising responsibility
-Multiple unit management in Chicago Loop area
-Range-Annual volume $1-5 million- 12,000 sf
-Credit receivables responsibility of $1.5 million dollars in 1972
Microsoft, Word, Excel, Power Point (60-70wpm)SKILLS and EDUCATION:
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- Medisoft Billing Systems
- AMBA (American Medical Billing Association) member
- Goldmine, Act
- Microsoft FrontPage 2000
- Internet E-commerce
- Corel Word Perfect
- BASE for Sales Excellence 1990
- Telemarketing Training Expo 1987, 1988
- CSTS - Sales Training 1986
- Harper College 1986
- American Mgmt. Assoc. 1975
- Cleary Business College 1971, 1972
