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Target Word Info:
communications  consumer  evaluate  exposure  images  motive  process  trigger  

Marketing [1] can influence a [2] ' s level of self esteem. [3] to advertisements can [4] a [5] of social comparison , in which a person tries to [6] his or her self by comparing it to the people shown in advertising [7] . This form of comparison appears to be a basic human [8] , and many marketers have tapped into this need by supplying idealized [9] of happy , attractive people who are using their products.

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