| Direct Marketing & sales promotion | ||
| SECTION 1 Click to Enter Web Site FINAL EXAMINATION
PAST Exams
ASSIGNMENTS
ANNOUNCEMENTS Spring 2007 Website is NOT ready |
Be a winner! Join Direct Marketing Course Instructor: Baber Khairi Purpose of website: This is to facilitate access to readings, assignments, cases and old exams. Students should be able to get the latest course information as well as any changes in exams & assignment schedules that may occur. Disclaimer: This site is not designed to take the place of class attendance, but to enable a student who has not been able to come to class to stay up to date. About the Instructor: Baber Khairi graduated from Columbia University in 1984. He later completed his MBA in 1991 in Marketing from Bentley College while studying MIS. He has worked at a number of institutions in Pakistan. His main experience has been in Finance – mainly marketing -- at BEL, Citibank, ORIX and LTV although till late 1999 (as well as from 2004 to 2005) he used to be a full time faculty member at CBM, to which he has recently returned. He started teaching this course at CBM in Spring 1998 and till recently was also teaching down the road at KIET. His other website covers general subjects that he also teaches occasionally. Although last spotted flying about in his new super-duper Saab, he has since written a book on the subject (A guide to Direct Marketing in the 21st century) which should be out sometime this year. Your instructor was born in Africa a long time ago (the previous century when he didnt have much hair on his then either), in a galaxy far away. He is well traveled, talks sci fi and speaks several languages. His academic research interests are CRM, Call centers and chocolate, which remains his first and last love.
Main Reading Course folder for Direct Marketing at CBM (Made up of readings, cases, instructor's notes) Additional readings are part of the course folder which includes cases, readings and related materials Grading: Assignments 15points (5+5+5) Case Discussion 10points Quizzes & class work 5points 2Midterms 30points Final 40points - - - - Total 100 points Class participation does not mean attendance. It means coming prepared to class to discuss cases, participate in workshops and in class marketing games. The class follows this basic outline: Month 1> Direct Marketing Month 2> Sales Promotion and Direct marketing applications 1st Midterm Month 3> Public Relations and data-mining 2nd Midterm Month 4> CRM and Direct marketing applications Final The following tools will be used by the instructor:
Questions or concerns? E-mail Baber Khairi |
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