UNIVERSITI UTARA
The
(Managed
by Rezzen
(M) Sdn Bhd)
Master
of Business Administration Programme
Information Technology For Managers
TM5013
Group Project 1
E-Commerce Business Idea
SUBMITTED TO
Dr. Shahizan Hassan
SUBMISSION DATE
Group Members :
Ding Teng Yee (85895)
Goh Choon Yang (86243)
Melissa Lim Mei Ling (85897)
Vasanthi Kandasamy (85874)
Business Idea :
4D Prediction Service
What is it selling?
ˇ
Non-tangible
products. This 4D Prediction Service is focused on selling hope, which simply
means giving people the opportunity or hope to get rich.
ˇ
Customers
will buy numbers (4 digit numbers) based on own prediction. If the number
becomes the winning number, they will obtain cash rewards.
ˇ
Main
rivals would be Toto, Magnum 4D because it is based on the same concept. The
difference is that 4D Prediction Service is a web-based business.
Target Market
ˇ
Race
: Chinese, Indian, Caucasian, non-Bumis
ˇ
E-Commerce Business
Model
ˇ
E-Marketplace
and exchanges
ˇ
Business-to-Consumer
(B2C) model
Expected Cost
|
Items |
Estimated Cost (RM) |
|
|
Hardware |
20,000 |
|
|
Software Development |
10,000 |
|
|
Database (ie. SQL
Server) |
5,000 |
per year |
|
Marketing/Advertisement |
5,000 |
per year |
|
Maintenance |
10,000 |
|
|
Total |
50,000 |
|
The total implementation cost for this e-commerce business
is estimated at RM50000.
Promotion/Marketing
Strategy
ˇ
Online
advertising
ˇ
Flyers,
e-flyers
ˇ
Magazines
ˇ
Table
top advertising
The table top advertising is planned to be carried out in
selected locations (ie. restaurants, café) based on
the target market.
Payment Method
ˇ
Credit
card
ˇ
Online
banking
Security Issues
ˇ
Being
a web-based business, there is always a concern on the security of online
transactions which is one of the major issue to be
focused on to ensure the integrity of the transactions.