Reading for Marketing


  1. Chapter 14: pages 479 - 511

  2. Chapter 12: 397-423, 432-433(090704)

  3. Chapter 13: 441-446, 456-458, 459-464(090704)

  4. Chapter 11: pages 365 - 388(060304)

  5. Chapter 10, pages 331 - 361(060304)

  6. Chapter 09, all (060804)

  7. Chapter 8: pages 261 - 286

  8. Chapter 07, pages 221 - 257(090704)

  9. Chapter 05, page 141-152, page 160-178(090704)

  10. Chapter 06, pages 185-191, pages 196-198(090704)

  11. Chapter 03: pages 67-76(090704)

  12. Chapter 04: pages 107-123, pages 128-130, pages 132-134(090704)

  13. Chapter 02: pages 41-44, 57-58(090704)

  14. Chapter 01: all(090704)

Hosted by www.Geocities.ws

1