| CONTACT : Diane S. Franco EMAIL : [email protected] [email protected] |
| The tune you hear is an original song I wrote (music & lyrics), recorded in a studio (lead & back-up vocals), arranged & performed on keyboards. For more, click the buttons below: |
| AVP Scriptwriting for: SIDC Profile AVP - January 2009 Lloyd Laboratories Corporate AVP - February 2009 CWC Group Corporate AVP/30th Anniversary w/ Sense, AbakEnvironments & Resolve Reveal AVP - December 2008 Photographer Rupert Jacinto AVP - November 2008 Megaworld Corporation's Two Central AVP - October 2008 San Miguel Product Packaging's Employee Service Awards 2008 AVP - October 2008 San Beda College AVP - September 2008 RFV Allianz Corporate AVP - August 2008 Flying V webvideo - August 2008 EasyPha-max Thematic AVP - July 2008 Ventis Maritime Corporation Corporate Video - June 2008 Two Seasons Boracay AVP - May 28, 2008 Pascual Laboratories' Propan TLC "Behind-the-Scenes" AVP of TVC- Enchanted Kingdom- 30 March 2008 Shakey's OBB AVP 19th Cup of Excellence Awards - January 2008 Philippine Franchise Association Franchise Excellence Awards AVP - February 2008 The Bureau of Food & Drugs' (BFAD) Anti-Counterfeit Drugs Campaign AVPs: 30-minute & 10-minute versions - December 2007 iVisibility's My Pinoy Call AVP Launch - Edsa Shangri-la Plaza Hotel, Isla 2 Ballroom - December 2007 CWC International's 15th Year Anniversary/Corporate AVP - November 2007 San Juan, Batangas & Virgin Beach Resort AVP - October 2007 The 11th National Convention of the Drugstores Association of the Philippines - Sept., 5, 6 & 7, 2007 at the Waterfront Hotel & CICC, Cebu City - 1 corporate avp, 8 sponsors videos Antel Spa Residences/Antel Lifestyle City/Antel Group of Companies AVP - July 2007 Philippine Sinter Corporation - Phividec Industrial Estate in Cagayan de Oro City, Misamis Oriental - May 19-22, 2007 Cranium eSolutions corporate AVP - June/July 2007 Management Association of the Phils. CEO Conference � Hotel Intercon - October 2006 Paco Catholic School 25th year Homecoming - PCS Grounds - December 2006 Quezonian 1923, Inc.'s 83rd Rigodon de Honor dance, "Cotton Club" AVP - Luzon, Visayas, Mindanao Ballrooms, Hotel Philippine Plaza - 23 September 2006 Harbor Star Shipping Services, Inc. AVP - September 2006 Platon Martinez Flores San Pedro & Leano Law Offices 10th Anniversary AVP - August 2006 Liberty Food Mart's Dough-Making Par-Bake AVP - July 2006 Ayala Malls Annual Report 2005 AVP - May 2006 1st Games & Amusements Board Philippine Boxing Convention Gala & Awards Night - Hyatt Hotel & Casino, Manila - April 20, 2006 Animation Council of the Philippines AVP - March 200 Cemex AVPs 1 & 2 for exhibit - March 9, 2006 Southeast Asia Food, Inc. Sales Conference Presentation Script - March 2006 Management Man of the Year Awards (MMY awardee, Manny V. Pangilinan) AVP for the Philippine Long Distance Telephone Company (PLDT) - January 31, 2006 Management Association of the Philippines AVP - January 2006 Borough Medical Institute AVP, Eastwood Cyber City - February 2006 Ayala Malls Re-Launch Branding AVP - February 2006 Novartis Gastroenterology Sales Conference AVP - December 2005- January 2006 Ramon F. Garcia & Company, Certified Public Accountants - 25th Anniversary 3 AVPs: "Past AVP", "Present AVP" & "Future AVP"-January/February 2006 XYNET Communications Solutions, Inc. Corporate AVP - December 2005 Filinvest Land, Inc.'s Timberland Heights /Timberland Sports & Nature Club AVP for La Mesa Eco Park event/exhibit - Nov. 2005 Amkor Technology Philippines AVP for its nomination as "Employer of the Year" by the Personnel Management Association of the Philippines, 2nd Placer next to Pfizer Philippines - July - August 2004 HSBC Electronic Data Processing Philippines corporate video - August - September 2004 Clean Air Act Compliance AVP for the Pure Diesel Launch of Unioil, Seaoil, Eastern Petroleum, Cityoil, Jetti - June 2004 Seaoil's GeoSupreme, Deoturbo Max and 2D Grand Prix gasoline engine oils - June 2004 Family Renewal Movement AVP - Paranaque Chapter - December 2004 Pfizer's Cardiovascular Metabollics Team Fellowship Night AVP - Edsa Shangri-La Plaza Hotel - January 9, 2005 |
| CURRENT WORK PORTFOLIO: The latest IMPLEMENTED PROJECTS are as follows: Continuity Scriptwriting for: 2009 Philippine Chamber of the Pharmaceutical Industry,Inc.'s Induction of Officers/CGMP Awards- March 3, 2009. Crowne Plaza, Ortigas Center DHL Express (Philippines) Corporation Service Awards/DHL Idol Finals & Christmas Party - DHL House, Pasong Tamo Extension, Makati - December 19,2008 CWC Group of Companies 30th Anniversary/Herman Miller Relaunch- Citibank Tower, Top of the CITI, Le Souffle, Paseo De Roxas, Makati - December 10, 2008 Servier Philippines' World Diabetes Day Celebrations & Symposium for Diamicron MR & Pretarax - One Esplanade - 14 November 2008 Servier Philippines' Coralan Study Symposium- Rizal Ballroom, Shangri-la Makati - October 23, 2008 CITEM/Manila F.A.M.E. International's Opening Ceremony - SMX Convention Center - October 16, 2008 CITEM/Manila F.A.M.E. International's Buyer's Night - 1 Espalanade - October 17, 2008 Servier Philippines' 25th Year Gala Finale at the Dusit Thani Hotel - 22nd September 2008 PGA Cars, Inc. - For Audi R8 & Porsche Cayenne Turbo S at the 2nd Philippine International Motor Show - World Trade Center - August 21, 2008 Solvay Pharma Inc. Philippines' Mid-Year Meeting, "Transform to S.O.A.R." Sessions and Fellowship Night - Fontana Convention Center, Clark Freeport Zone - July 27 & 28, 2008 Solvay Pharma Inc. Philippines' Lipanthyl NT 145 mg's 1st Year Anniversary & Symposium on Macro & Microvascular Risks - Held at the One Esplanade, Central Business Park, Pasay City - July 17, 2008 Rotary International District 3830 North Star District Awards RY 2007-2008 - EPCIP Tower 1 Auditorium, BDO Bldg, H.V. de la Costa cor. Makati Ave., Salcedo Village, Makati City - 31 May 2008 Merck Inc.-Chemicals' Corporate Brand Advertising Launch - Diamond Hotel, Manila - 30 May 2008 Chevrolet Aveo Hatchback Launch, including AOB delivery for the event - Metrowalk Activity Center, Ortigas Center, Pasig City - May 13, 2008 Solvay Pharmaceuticals Philippines' FIELD symposium on Lipanthyl nt 145 mg - Crowne Plaza Hotel - 17 April 2008 Pascual Laboratories' Propan TLC TVC Launch Continuity Script Event - Enchanted Kingdom - 30 March, 2008 Rotary International District Conference 2008 of District 3800 - Isla Ballroom - Edsa Shangri-la Plaza Hotel - March 7 & 8, 2008 Continuity Script for "Kayang-Kaya ang Kanser" Launch by Cancer Warriors Foundation & Del Monte Philippines- Glorietta Mall's Activity Center - February 9, 2008 Futjitsu Ten's Christmas MTV Sing & Look-Alike Contest Continuity Script - Futitsu Ten multi-purpose hall- Laguna Technopark, Sta. Rosa - December 2007 iVisibility's My Pinoy Call Launch - Edsa Shangri-la Plaza Hotel, Isla 2 Ballroom - December 2007 San Juan, Batangas & Virgin Beach Resort (Welcome Dinner for Ms. Earth 2007 Candidates) Continuity Script - Virgin Beach Resort - October 26, 2007 The 11th National Convention of the Drugstores Association of the Philippines - Sept. 5, 6 & 7, 2007 at the Waterfront Hotel and CICC, Cebu City - 1 continuity script for the exhibit opening , 1 continuity script for the convention opening, 1 continuity script for the gala night, 1 continuity script each for plenary sessions on the 5th & 6th September 2007, including lyrics for the DSAP national hymn Philippine Sinter Corporation's 30th Anniversary Celebration - Pryce Plaza Hotel, Cagayan de Oro City, Misamis Oriental - July 4 - 6, 2007 Rotary International District 3800 (Eastern MM Clubs: Rizal, Marikina, Pasig, Mandaluyong) Handover & Induction Ceremonies for RY 2007- 2008 - Hotel Sofitel Philippine Plaza - 30th June 2007 AXN 's Amazing Race, "Amazing Mall Challenge 2007" - SM Megamall - April 21, 2007 Management Association of the Phils. CEO Conference � Hotel Intercon - October 2006 Paco Catholic School 25th year Homecoming - PCS Grounds - December 2006 Quezonian 1923, Inc.'s 83rd Rigodon de Honor dance - Luzon, Visayas, Mindanao Ballrooms, Hotel Philippine Plaza - 23 September 2006 Platon Martinez Flores San Pedro & Leano Law Offices - 10th Anniversary - Manila Polo Club, Main Lounge, Forbes Park - 06 Sept. 2006 Advertising Suppliers Association of the Philippines (ASAP) 2006 Conference, "Link Your Ideas to the World" - Hotel Intercontinental Manila - July 4 & 5, 2006 "Ichigan" Toyota Genuine Oils Launch by Toyota Motor Phils. with Chevron - Holiday Inn, Clark, Pampanga - June 2006 1st Games & Amusements Board Philippine Boxing Convention Gala & Awards Night - Hyatt Hotel and Casino, Manila - April 20, 2006 Pfizer's Cardiovascular Metabollics Team Fellowship Night at the Edsa Shangri-La Plaza Hotel - January 9, 2005 Management Man of the Year Awards Night (MMY awardee, Manny V. Pangilinan) for the Management of the Association of the Philippines - Mandarin Oriental Grand Ballroom - January 31, 2006 Ramon F. Garcia & Company, Certified Public Accountants, 25th Anniversary - New World Hotel - March 1, 2006 Smart (Smart Communications, Inc.) Schools Broadbanding Education Workshop - March 2, 2006 |
| Concept Paper Support for: Meralco- March 2006 - City Government of Manila�s underpass projects for Recto-Lotton-Quipao (Mayor Atienza�s office) - October 2006 Concepts for some AVP/Live Continuity Scripts from Items I & II (ongoing) Stage Managing and/or Production Assistance for: Quezonian 1923, Inc.'s 83rd Rigodon de Honor dance - Luzon, Visayas, Mindanao Ballrooms, Hotel Philippine Plaza - 23 September 2006 Platon Martinez Flores San Pedro & Leano Law Offices - 10th Anniversary - Manila Polo Club, Main Lounge - 06 Sept. 2006 Management Man of the Year Awards Night (MMY awardee, Manny V. Pangilinan) for the Management of the Association of the Philippines - Mandarin Oriental Grand Ballroom - January 31, 2006 The Agora Awards 2004 held at the Edsa Shangri-la Plaza Hotel - organized by the Philippine Marketing Association - Nov. 22, 2004 The Philippine Marketing Association's Induction of Officers and Anniversary - January 25, 2006 at the Hotel Intercon |
| ACCOUNTS HANDLED IN MAINSTREAM AD AGENCY STINTS (Mixed: Senior Account Management & Strategic Planning/Copy Group Head/Production- Radio/Copywriter) Metro Pacific Pharma, Inc. (Hirudoid, Cherifer PGM & Cherifer Premium), Globe Payphone & Globe TelCard for Lityan Philippines, Inc., UnionBank of the Philippines (CA/SA products), Purefoods Corporation (Corned Beef, Carne Norte, Chili Con Carne, Luncheon Meat, Meat Loaf), San Miguel Properties (Corporate, HQ Business Centre), Software Ventures/ Eastwood City (IBM Plaza), Mayon Consolidated, Inc. (Brita Water Filter Systems), Singer Company, Automatic Center, Moulinex Philippines, Henkel Philippines (Vernel), Andersen, Inc. (McKester Peanut Butter), HongKong & Shanghai Bank, White Rock Beach Resort & Hotel, St. Luke's Medical Center, Philippine Airlines, San Miguel Packaging, Theobroma Circle (for TV Program, "XYZ"), Associated Wire of the Philippines, East St. Louie Bar & Restaurant, Nestle's ZIP Juice Drink, Nutroplex/Myra 300-E, Rorer Pharmaceuticals - now Roune Poulenc (for corporate and brands such as Maalox, Propan. Gastrolyte), Toby's Sports & Hobbies, C.O.D. Department Store, McDonald's, Procter & Gamble (Rejoice, Camay, Tide), Gift Gate, Prestone Breakfluid, National Steel Corporation, Hunt's Tomato Sauce |
Copywriting for: Cinema Ad/2-minuter TVC for the Office of Mayor Atienza � Launched last Feb. 2007 Pfizer's Glipizide Minidiab OD, Sulperazone detailers - Q4 2004 Dr. Lauranne Skin Care Line brochures - Q3 2003 CDO Holiday Ham Print Ad - Q4 2003 Seaquest Bangus Print Ad - Q4 2003 Clearfill Poster - Q4 2003 Sexual Wellness in Men (SWIM) Poster for Bayer Philippines - March 2005 CDO Foodsphere, Inc. Corporate Brochure, 30th Anniversary - June 2005 Sophia Advanced Scholastic Solutions, Inc. (SASSI)- Intro print ad, corporate brochure, intro press release, e-mailer, fax mailer, website.- July 2005 Speeches: October and December 2006/October 2007- Acceptance speech for a top awardee of Sun Life Financial Canada Write-ups/Magazine Articles/Editorials/Features: - Over a hundred articles written. Just visit my sites: http://www.homestead.com/InnerAsiaMusings/index.html http://www.geocities.com/InnerAsiaHQ/index4.html http://www.gmanews.tv/lifestyle (since January 2007) ARTICLES: 1) http://www.gmanews.tv/story/33126/A-miraculous-gift- from-mom - Mrs. del Rosario is the mother of Cristina & TV newscaster/reporter, Connie Sison 2) http://www.gmanews.tv/story/34033/Joey-Albert-Living- her-dreams-in-Vancouver - The latest on Joey Albert 3) http://www.gmanews.tv/story/46887/Manni-Coloma- Venturing-beyond-traditional-TV-film - About film, tv, video & events director, Manni Coloma 4) http://www.gmanews.tv/story/57107/John-Aguilar-Reality- TV-as-an-adventure/_/1/ - About reality TV - events producer, director, John Aguilar |
| INDUSTRY AND COMPANY AWARDS (1) Senior Account Manager for: Ergonomic Chair's "Backbone" Print Ad- CREATIVE GUILD AWARDS 1999-2000 (for "Best Print Ad of the Month", August '99; "Print Ad of the Year 2000") for AMA-DDB Philippines, Div. III (2) ARAW AWARDS 1999-2000 (Gold Award - "Best in Art Direction" and Consumer Durable Gold for "Best in Craftsmanship"), Advertising Congress 1999-2000, Cebu City for AMA-DDB Philippines, Div. III (3) Nominee, "Best Model Employee" (1997) - AMA-DDB Philippines, Division III (now De Joya & Associates; AMADDB now Manila- Publicis and DDB Philippines) (4) Nominee, "Best Model Employee" (1998) - AMA-DDB Philippines, Division III (now De Joya & Associates; AMA-DDB now Manila- Publicis and DDB Philippines) (5) Semi-Finalist - for my entry entitled, "Rest" at the International Open Poetry Contest May 2001 held by Poetry.com of the International Library of Poetry, Owings Mills, MD, USA. My entry, "Rest" is my contribution as poet in the hardbound volume, "The Silence Within" (Library of Congress ISBN-0-7951- 50062-8) published in Fall 2001 (6) Album Producer - "Best Dance Recording", Awit Awards (1995) of the dance cut, "Maximum Power" for Verni Varga's album under Dyna Records (7) "Best Short TVC" for Procter & Gamble's "Rejoice/Rejoice Pump" - Hemisphere-Leo Burnett Apple Awards (1990) (8) "Best Radio Copy" for Procter & Gamble's "Tide/Ang Banda" - Procter&Gamble Corporate Awards (1990) for Hemisphere-Leo Burnett Advtg |
OTHER WORKS: (A) As Composer ( Music and Lyrics): "Now Is the Time" - TV Theme song of "XYZ" (ANC/Channel 21) by the Women's Media Circle (1996 to 2K) "Hihintayin Pa Rin Kita" - as carrier single for the "Brief Encounters" album; recorded by Joey Albert (1992)/Dyna "Tunay Na Kaibigan" - "Pops" album; recorded by Pops Fernandez (1993)/Dyna "Walang Iba" - "Emeline Celis"; recorded by Emeline Celis (1994)/ Dyna "Akala Ko " - "Berna"; recorded by Berna Apolinario (1991), Danny Subido Publishing "Paano Ko Malalaman" - "Cornilla"; recorded by Cornilla Luna (1991)/BMG Records "Lovin' Time" and "Hide My Heart" - pending (confidential) by a new female artist Two jingles for the Department of Health (DOH) c/o of the Women's Media Circle, "Babae Ka" for women's health issues and violence against Filipino women (recorded on December 2000) and Alon" for OFW seafarers (recorded October 2000) MUSIC URL: http://www.soundclick.com/bands/pagemusic.cfm?bandID=254421 http://www.geocities.com/dsfmuzic/index.hmtl (B) As Album Producer: "Emeline Celis" Album - Emeline Celis/Dyna (1994) "Love Is In Your Eyes" - Verni Varga/Dyna (1994), "Best Dance Recording" for "Maximum Power", Awit Awards 1995 (C) As any of the ff: Composer, Music Arranger, Producer Voice Talent for Jingles & AVP Soundtracks: Subic Bay Freeport (1996)/UnionBank (Corporate) (1997)/Purefoods Corned Beef (1998)/Purefoods Canned Meats (1996)/PAL In-Flight AVP (1996)/White Rock "Downpour-Priced Down Deal" (1995)/Nutroplex "Bukas" (1996)/Zip Juice for Nestle (1996)/ East St. Louie (1996)/ Myra 300-" Julia Roberts" (1996)/ San Miguel Properties Corp Campaign (1998)/ Others (see list of Accounts handled in updated CV) (D) Either as Events Manager, Director, Writer for product or album launchings only: San Miguel Properties HQ launch (1997)/Album launchings of Pops Fernandez, Raymond Lauchengco and Emeline Celis (1993-1994); Manila Promo Bar, Radio & TV Tours of the 2 Unlimited, Swing Out Sisters & DJ Thomas (1992-1994) (E) Book Lay-out Editor "The 7 Universal Principles on How to Become a Celebrity"- Tato Malay, Author (2003) - sold at National Bookstore |
Web Designing for: LS Smartech - December 2003 - http://www.geocities.com/lssmartech Fernandez Realty - October 2004 - http://www.geocities.com/myhomephilippines Web Copywriting & Editing for: Digital Resource Corporation's website - http://www.digital-resource.net/company.html (2003) AVP Voice-Over Talent for: Youth Power '05 AVP - December 2004 Filinvest Land, Inc.'s Timberland Heights /Timberland Sports & Nature Club AVP for La Mesa Eco Park event/exhibit - Nov. 2005 Myra 300- E 30s Radio - 1996 White Rock Resort Hotel Subic 15s Radio - December 1995 East St. Louie TVC 30s - 1996 Strategic Account Planning for: Pilot Special Events Plan for Nissan Commonwealth - May 2005 Company Profiles Metro One Digital Lab - 2005 Ground Productions, Incorporated - 2004 |
| RECOMMENDED GUIDELINES FOR ALL EP's/PRODUCERS/AE's & PM's/CLIENTS 1) Upon agreement between Diane S. Franco and Client re: service and rate, Client is strongly advised to always submit a WRITTEN BRIEF on the project before briefing, including information on content for easier coordination. This is standard practice of the advertising industry. Verbal Instructions given also by telephone are discouraged. 2) Any additional services aside from writing require separate fees, as openly agreed by BOTH parties. Without this mutual agreement, Client will immediately be advised. 3) Any changes made on copy or script must be revised by Diane S. Franco after the 1st draft has been submitted. This is to protect both parties and to preserve the dignity of the job. 4) All edit jobs from a script or copy job not previously assigned to Diane S. Franco are still treated as full writing jobs with full standard fees, unless agreed upon by both parties. 5) A copy of the final/master copy of the edited AVP material shall be requested and provided by Client on VCD or DVD format. THANK YOU. |
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| SERVICES WRITER for corporate and product AVPs, special events, tri-media advertising, web and below-the-line marketing communications and as IMC consultant & strategic planner; CONTINUITY SCRIPTWRITING & SPEECH WRITING FOR SPECIAL EVENTS Product Launches, Symposia, Service Awards, Company Anniversaries, Sales Conferences, Thematic and Advocacy Campaigns, Promotional Campaigns SCRIPTWRITING FOR CORPORATE VIDEO/AUIDO-VISUAL PRESENTATIONS Product and Corporate Branding, Marketing Tool, Recruitment, Instructional, Thematic and Tactical Campaigns, including Advertising Copywriting (Radio/Print/TVC/Cinema/WWW/BTL, Outdoor & Transport Collaterals) OTHER SERVICES Jingle composer & musical arranger, commercial songwriter/demo vocalist & musical arranger, voice-over talent, lead & back-up vocalist for brand/corporate jingles & commercial songs, assistance for stage production and AVP direction. DIANE S. FRANCO has 15 years of mainstream advertising industry experience, specifically in ad agency work within the areas of account management, servicing and strategic planning, creatives and production. In the recording business, she also has expertise in creatives, advertising & promotions, label management and album production. Her stints yielded some awards in both industries as well. As a freelance writer and marcomm strategic planner since 2003, Franco continues to operate from the recommended framework of account management & planning, creatives and brand marketing perspectives for projects of all clients -- whether big, medium or small. |