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<H2>MORE KISS REUNION NEWS:</H2>
(Updated 2-24-96)</CENTER><P>
<DD> HOLLYWOOD (Variety) - The members of the '70s rock group KISS still want to
rock and roll all night -- and return to sporting costumes and makeup, the
affectations that helped put the band on the music industry map in 1973.<BR>
<DD>Sources said the band is close to pacting with Creative Artists Agency to book a world tour that, absent stiff competition, could potentially gross between $35 and $50 million.<BR>
<DD>Venue cash registers are also expected to ring with sales of KISS
merchandise, as founding member Gene Simmons owns the rights to the band's
name and likeness in makeup, and has kept the property off the market for the
past decade.<BR>
<DD>Even sans theatrics, KISS continues to be a huge draw overseas and remains 
capable of selling out stadiums in South America and in the Far East.<BR>
<DD>The band has also kept its fans interested by staging KISS conventions, a nationwide ``tour'' where bandmembers address fans and sign autographs, while confabbers trade and examine displays of band memorabilia.<BR>
<DD>KISS is also reaching a new demographic, as evidenced by the positive reaction from the band's appearance on a recent MTV ``Unplugged'' spec.<BR>
<DD>Sources said bandmembers Simmons, Ace Frehley, Paul Stanley and Peter Criss could hit the road as early as this year and continue into 1997.<BR>
<DD>The band is expected to launch a massive world tour reminiscent of the 10-month roadshows it embarked upon during its heyday in the late '70s and early '80s in support of its more than 17 Casablanca Records releases.<BR>
<DD>According to sources, Simmons has held meetings with the major talent agencies to gauge interest in the outing&#59; while attorney Paul Schindler, from the office of legal powerhouse Alan Grubman, has been determining interest among the merchandising industry.<BR>
<DD>Those attending the meetings said Simmons suggested that the tour, when buffered with merchandising and cross-promotional opportunities, could gross around $100 million.<BR>
<DD>But concert industry insiders suggest the band would not be able to charge high-end ticket prices like the Rolling Stones or the Eagles did on their recent tours, and KISS would have to keep ducats in the $30 range.<BR>
<DD>Observers note, however, that a $30 million tour gross off a $30 ticket price would be considered enormously successful by industry standards.<BR>
<DD>Sources said that during the negotiation sessions with the agencies Simmons, who has a reputation as a shrewd dealmaker, would ``accidently'' leave behind an open appointment book that spelled out deal terms he allegedly made with competing agencies in attempt to pit the ten--percenteries against each other.<BR>
<DD>None of the parties involved would comment.
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<CENTER>-Reuters/Variety-</CENTER>
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