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| The logo is the key element to client recognition of your brand. It is the visual driver, the central touchpoint, and the Go To object that identifies and defines products or services. A logo often serves in dozens of capacities, and it needs to be visually striking, memorable, and entertaining. |
| Logos come in a wide varity of styles, but are primarily in two major catagories, visual emblems, and type font treatments, or a combination of the two. Logos composed of type font treatments are popular because they offer a distinctive look as well as conveying the name of the brand. Both styles are equally useful, but brand empasis should be focused on one genre or the other. |
| LOGO ART |
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