The client was a tough sell. She had heard promises before, but no one came through. When Dennis J. O'Boyle walked through the door, he paid attention to what she had to say, and to the colors in her office. He used elements of everything he picked up to produce a piece for her.
The next day he returned with a near-final comprehensive layout of the ad shown below. The client was so impressed, she cut a check on the spot and signed a long-term contract.
