They might watch a video you posted about auto maintenance that demonstrates your knowledge.

The could read testimonials from happy customers.

They might look through your pricing guide, find your shop on a map, or find out you offer free towing within a 40 mile radius. 

Maybe they’ll fill out a form to ask a question or request a quote.

They might even click over to your social media sites where they’ll find even more tips, photos and videos.





Findable when people look for a DM
Comprehensive website information
Social media? Building relationships
Customer profiles? What terms?
List on online directories - which ones?
Online appointment schedule - calendar
What do I want them to do? - Emphasise it
App?
Search Engine Optimisation - SEO - which keywords?
Search Engine Marketing - SEM