| Desktop Publishing
Chapter One Vocabulary
Study Guide
Directions: Study the following terms in preparation for a test. 1. Alignment--lining up text and/or graphics on a page (left, center, and right). 2. White space--refers to the areas in a document where no text or graphics appear. White space will convey an open feeling. 3. Legibility--refers to the ease with which individual characters are recognized or how easily the reader can see and read the letters. 4. Symmetrical design--balancing similar elements equally on a page (centered alignment). 5. Asymmetrical design--contemporary design where balance is created by positioning opposing elements on the page. 6. Consistency--uniformity among specific design elements in a publication 7. Proportion--sizing various elements so that all parts relate to the whole. 8. Thumbnail sketch--a preliminary rough draft of the layout and design of a document. 9. Contrast�the difference between varying degrees of lightness and darkness on the page. This can also be established by setting headings and subheadins in larger, denser type. 10. Directional flow--positioning elements to draw the reader's eyes through the document. 11. Balance--the equal distribution of design elements on a page. 12. Focus--an element used to attract the reader's eyes and can be obtained by the use of ruled lines, as well as graphics, pictures, drawing object, etc. 13. Color--a powerful tool in communicating a message and portraying an image, it can even elicit an emotional response from the reader. 14. Target audience--who will be reading your document. Always find out who your audience is. 15. Unity--establish unity within your document by using consistent elements throughout. 16. Z-pattern--way the eye moves down and through a document. 17. Use COLOR sparingly--sometimes less is best. 18. Graphics--add eye appeal but should only be used to enhance the message. Graphics should always face the text, not away from it. 19. Design should be used to communicate, not decorate. 20. SAVE, SAVE, SAVE!--best advice you can follow in DTP. 21. Keep your design simple! 22. Collect examples from the works of others to get ideas for future use. |