Why Give to the Arts
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Forum - December 20, 2006
Arthur Brooks: Charity in American Culture
Pesident Elect and Fundraising
OBAMA
Ideas for benefits above and beyond the generic type that everybody offers.

Spark has done many shows on the SFB, there could be a DVD put together of these shows.
A list of programs on Spark.
California Budget 2008 - Public School Cuts-NPR
Proposition H - The Public Education Enrichment Fund

Plans to allocate the third-third of Prop H money are currently
on hold until the budget impact of State budget cuts is finalized. For more on State budget cuts, please see our Issues page, Education Budget Issues./ Source

Proposition H Projects for 2008-2009
The art of persuasion is the art of understanding and satisfying human emotion needs. For, oddly enough, even that logic and reason so essential to accomplishing persuasion is designed to satisfy an emotional need. Unless that latter emotional need is satisfied, the persuasion will probably never come about. You will learn, as we proceed, that complex as human nature and our society are, the most basic principles of persuasion are quite simple.

1. A basic emotional appear to cause the subject(s) to want to be persuaded.
2. The need to be offered plausible rationalizations.
3. The reassurance that being persuaded is a wise decision.

People will �understand� us when we persuade them to believe what we say.

We are talking to Idividuals (at least more than one type)

� Sensitive: You cannot truly win an argument by polarizing the positions. You should not cause others to �lose face� This person needs to be reassured that he or she commands respect, is loved and has prestige.

� Thick-skinned: Some people require the most blunt, obvious approach possible. You need to be obvious about why you are contacting them or they will never tell you what they want.

� Suspicious: These people tend to believe that every invitation to participate in something is a prelude to somehow victimizing them, to taking advantage of them. The more effort you put into persuasion the more they are sure that you are not genuine.

� Impulsive: These people are often easy to sell but also often return things or cancel the next day.

� Know-it-all: Everything becomes a debate with these people, but properly handled, they are often easily persuaded

� Gullible: They often believe everything they hear, often without much evidence. The are often good souls, reluctant to believe any one would deliberately deceive others.

� Self-conscious: These people do not like to have attention drawn to them. The self-conscious person needs to feel more secure, and that includes the need to avoid or be spared any situation that is likely to cause embarrassment or in any way lessen their sense of security.
So, why do people give donations to the ballet?
� COMMUNITY � Arts Support/ Being part of Ballet/ Meet other Ballet People at Events .
� SELF INTEREST � Dress Rehersals, Special Drawings/ History of Ballet.
� EMPOWERMENT � Matching Grant/ Tax Deductible.

It is our job to GIVE THEM AN EXCUSE for us calling them up.

It is our job to discover IF and WHY THE PATRON WANTS TO GIVE and then
GIVE THEM A REASON (and a way) to go ahead and
DO IT.

Check out Science Friday show's discussion of
Persuasive Technologies.

Notes:
We are really in the business of
CHANGING BEHAVIOR.

MOTIVATION � ABILITY � and the TRIGGER to do it NOW
All these elements need to be in the same place at the same time before anything will happen.

� Think carefully about where the point of decision is.
� Our environment plays a big role in our behavior.
� Facebook (a social network) � Interpersonal Dynamics � Peer pressure
� At what point does persuasive technology become intrusive?
� If it does one or two things that are positive, any number of negative will be tolerated.
� Motivation is increased through the use of deadlines.


3 AREAS OF MOTIVATION
Near term reward or punishment
Hope or fear
Social acceptance or rejection

All technology will soon be persuasive.
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