The Virgin Mobile Yamaha R6 cup is a High Profile race series, run at the British Superbike Championship rounds, financially backed by Virgin Mobile. As such prospective sponsors can be assured that the they will not lose out on money they have spent, due to any fiancial problems.
The British Superbike Championship has been called by various famous racers the premiere domestic championship, and the racing is as close or better than World Superbikes. It is watched by millions of race fans world wide, on SKY Sports.
The R6 cup, is run between Race1 and Race 2 of the BSB races, and is televised on Sky Sports along with the BSB championship.
Sponsorship Exposure is second to none, the Commentators - Keith Eyewn and Nial McKenzie, go to great lengths to mention Sponsors at every opportunity. Sponsorship also has the benefits of not only TV Coverage, but also exposure to the thousands of race fans and motorcycling community that at
Channel FiVE is running a programme called "Natural Born Racers", which looks into the background of the R6 cup, and its participants.
Motorcycle News, sponsors the BSB Championships, and the R6 cup, and as such, they do a report on every round, including a report on the R6 cup. Bikesport News - a premiere motorcycle race fortnightly publication, also do a full report, including sponsors names, from each and every round.
Company public perception is enhanced, by sponsorship, it shows a willingness to help local people, and local sportsmen, to reach a their goals. Customer relations are also enhanced, sponsorship is an ideal way to help build stronger relationships with your clients.
Any companies that sponsors Dave Bowcock, will notice their company profile boosted.
Other "Fringe benefits" in sponsoring Dave Bowcock, include VIP hospitality with the Virgin Mobile Yamaha Team, with Pit passes, tickets like this cannot be bought and are only reserved for sponsors and those close to the team.
