I quess I should refrase my question ? Not {want} rather What makes the rich and famous tick !

I think it depends on how & why they became rich in the first place.

If they work & earnt it, then maybe they are focused & determined. In which case they may get tunnel vision and can't stop.

If they simply were born into it or won it, they possibly take it for grantage although no less determined to hold to it.

Either way I think when the focus is purely on the material, be it the money or items it can buy...I would say money doesn't make own happy.
But when the focus is on more spritual things, like supporting one's family, friends, community, etc and what positive things can be achived using the money, then the money will make one happy.

I guess it depend who's with Class A & who's with Class B, etc.