Dave Conley's Portfolio
I wrote this six-page tactical plan for my client at Dow Europe, a supplier of mattress foams that was debating entering the bed market with its own "Living Bed" brand. My collaborators were Harald Bugge (planner) and Tore Claesson (creative director) of Anderson & Lembke Europe. Both are brilliant men, and great teachers.

To turn to the next page, just click on the document itself. And as for the project? It died after a corporate restructuring. Que sera, sera.
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