How negative consequences make a positive case
When this leader in online technology courses added skill testing to its mix, I focused on a common anxiety of HR managers: the generalist's inability to see through an IT applicant's fudging. The simple visual suited my cost-conscious client and was far more powerful than previous "happy worker" stock. Result: an ad that cut through the clutter and inspired action.
B-TO-B
THE CLASSIFIED FILES
NEW ARRIVALS
CAREER CLOSE-UP
ABOUT DAVE
