DIRECT MAIL
Paper, postage, ideas: these are the tools of the direct mail writer, charged with tugging at the pursestrings of far-off strangers. Or even harder, trying to change how people buy, how they think, how they act.
It ain't easy.
No other writing has so many tricks: humor, surprise, dimensionality, hard sell, soft sell, sampling. And I've used them all. To see these tricks of the direct trade, just click any image.
DIRECT MAIL
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