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There are many tools which will enable you to create clear, effective websites.  However, if you are a first time web designer, it is helpful to

  • gain an understanding of effective websites
  • fit your concept into a process of design
  • have fun creating your website!

There are three ways to create a website:

  • HTML:  a standard or system of plain text and tags which formats a page.  Can be thought of as the programming language of the Internet
  • HTML Editor:  HomeSite and BBEdit provide tools and shortcuts for HTML formatting and editing
  • WYSIWYG (What you see is what you get):  FrontPage and Pagemill create pages/websites without knowing HTML.  FrontPage has the advantage of working directly on the server (no need to transfer completed files)

Summary of design:

  • identify your audience
    • motivate your audience:  treat them with respect and provide proactive feedback opportunities
    • establish clear, measurable web site objectives or design purposes
    • acknowledge reactions, effort & success, and built in help for failure to meet expectations
  • Content
    • focus and define your website content
    • language should be simple, understandable for an international audience
    • promote scanning for important concepts
    • build in white space
    • prioritize your information, as with an outline
  • Navigation:
    • simple
    • clear
    • layered (site maps)
    • organized (think "outline")
  • Incorporating graphics
    Developing websites begins with its text and structure.  After the basic structure is developed, the content should be analyzed as to what would benefit from illustration whether line or photographic graphics.

    Principles:

    • choose a background and text colors with high contrast
    • use a browser safe palette to be consistent across platform and browser
    • be consistent with text formatting: 
      • avoid color changes
      • avoid
        italics (hard to read), color changes, and underlining (mistaken for links)
      • avoid overly-large text
    • avoid textured backgrounds which make it difficult to read;
    • use simple, symbiotic, scaled (small), stagnant (non-moving) graphics to illustrate content
    • avoid "dancing dogs":  graphics that show off but do nothing for content
    • file formats:  compressed (.jpg) photographs, and drawings in (.gif)

 

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