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A
brief history...
In
1964, Ideal Toy Company introduced a line of doll furniture known as Petite Princess.
Ideal called the furnishings "Fantasy Furniture" since cloth upholstery,
mirror, plastic and metal were utilized in a way not seen before in a mass market doll
furniture line.
Petite
Princess furniture boxes state "Fits all standard doll houses." Fantasy
rooms in blue, yellow and pink were sold separately to display the
furnishings.
In
stores, a large two story display caught the eye of doll house lovers. The
display made of wood and fiberboard. Five rooms were shown - living room,
dining room, music room, bedroom and another small living area. Sliding
glass doors covered the front. The display was electrified with large bulbs
to illuminate every room. All
furniture sold in the line was displayed along with the fantasy family.
Banners on the top sides of the display stated "Fit all standard doll
houses. Fits your Petite Princess Fantasy Rooms" on the left and
"Buy one or more pieces. Play with them. Collect Them. Be
your own decorator" on the right.
Below
is a wonderful picture of the store display. Debbie Kaplan, a doll
collector, purchased this store display at an antique store many years ago and
has graciously shared this lovely picture with us.
The
Petite Princess line was not profitable
for Ideal since the pieces were expensive for the time and did not sell well
enough to continue production.
In
late 1965, Ideal introduced the Princess Patti line. The furnishings were
almost the same as Petite Princess but some pieces were slightly altered to save
costs. Boxes had openings to better glimpse the furnishings. New additions were a kitchen,
bathroom, tv, doll house and two vinyl carrying cases.
Princess
Patti furniture boxes state "This high quality, durable, Princess Patti
Doll House Furniture fits perfectly into Princess Patti Doll House, or any
standard size doll house. Princess Patti Doll House Furniture is available
to furnish a bedroom, living room, bathroom, kitchen, music room & dining
room. These beautiful hand-crafted pieces are sturdily made to be played
with...fit for a little princess."
Some
Petite Princess store displays were modified for the Princess Patti line.
A top floor was added to show the kitchen and bathroom sets. See the princess
patti page for a wonderful picture of this rare display.
The
Petite Princess furniture, fantasy rooms and fantasy family were sold
individually in the 1964 Sears Christmas catalog. Beginning in
1966, a furnished doll house was offered containing many of the major
pieces. See the Petite Princess/Sears page
for more about the items sold in the Christmas catalogs from 1964, 1966
through 1970.
The
Ideal Toy Company has been out of business for almost 20 years. It was
located in Hollis Queens New York.
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Joan
Woods has written a wonderful article on Petite Princess Furniture. She
takes us on a imaginative guided tour of our favorite doll house
furnishings. With her gracious permission, this article is reproduced and
follows:
60's Petite Princess Furniture
by Joan Woods
E-Mail: [email protected]
As the 50's ended, manufactured doll houses were usually made of metal and the
furniture was all hard plastic. There were no soft cushions for dolls to sit
on and the beds were always perfect with painted-on spreads. A few doors
opened to refrigerators and cabinets and everything else was left to the
child's imagination. To have bed covers, cushions or cabinets, the furniture
usually had to be handmade wood.
In 1964, Ideal introduced the Fantasy Furniture. With this furniture, Ideal
used the decorating of the era. The refrigerator door not only opens but the
shelves are rounded in back so they can be completely turned around. Plus, you
do not have an empty refrigerator. It has ice cube trays, meat, fresh
vegetables and soda stored in the door. The sink cabinet includes a dishwasher
and just in case the electricity is not working, there is a dish drainer
complete with dishes drying. The stove has a fan vent hood and spoons hanging
over the burners. There is a freshly roasted piece of meat on the rotisserie
in the oven. The kitchen hutch is complete with a bowl of fresh fruit and
collector-type dishes. The kitchen colors are the most up-to- date for the
'60's - harvest gold and metallic gold with green counters. The table is tall
with clear top and matching chair back stools.
The bath extends the coloring in a blue-green tone with swan faucets. The
vanity and tub have drain holes lined to look like metal. The tub is a
fantastic oval shape with squared sides for leisurely getting in. There is a
soap dish with soap. On the vanity hangs a large beautiful, oval gilded
golden mirror. There are all types of fresh scents in bottles of brilliant
colors to use on the vanity, commode and towel shelf. The design on the towel
shelf, which is complete with towels and wash cloths, is tall and looks like
golden, gilded ironwork. The waste paper basket and vanity stool accent the
other pieces. Who uses a commode without a big fuzzy rug in brilliant
orange-gold? These dolls don't.
The bedrooms host elegant, single beds in light colors of blue or pink, with
satin covered headboards trimmed in gold; big fluffy pillows and white dust
ruffles. There is a stain chase lounge with a big, round pillow to match each
decor. The vanity in the bedroom has the large, three-sided, gold-trimmed
mirrors with glass. It's table is trimmed in blue or pink with a long, white
ruffle to the floor, trimmed in gold. On the vanity are bottles of colorful
essence. There is a rounded soft stool to match. To give the bedroom light,
the lyre table set has lyres on each side; a shelf for special things and a
lamp with a bird on the arm and real cloth shade to match the decor. Everyone
needs a palace chest in white and gold trim with drawers that open and close
and do not stick like the ones of the '50's. There are also pictures for the
walls that are popular of the period.
Proceed into the fantasy living room to find a baby grand piano with a top
that opens and closes and a golden arm to hold the top up. It's sides and
inter top are covered with beautiful Victorian scenes. If you look closely,
you can see the make-believe strings in the piano. The black and white keys
are very distinguished and there are poles in gold going from the foot pedals
to the base of the piano to accent the strings. It also includes a music stand
that moves to the desired position, music, bench and metronome. The stately
grandfather clock carries the same Victorian scenes. There is a screen that
carries oriental scenes trimmed in black. The chairs are winged, drum-shaped,
low back and some with ottomans. They are in brocades, satins and velvets with
lots of cushioning. The couch is massive and curved, done in many different
brocades. Then you may find the palace table set and/or the salon table set.
They are not just coffee tables, they include beverage bottles, tea and coffee
pots, cups, ashtrays, lighters and pictures. The telephone is the large French
style and sits on a rounded table to look like a glass top. The end tables can
be rounded, pedestaled, or tiered complete with lamps and accessories -
including books. The pedestaled table can be let down to fit snuggly in
the corner. For your entertainment, there is a TV with antennae on
a rolling golden care with a shelf underneath and a handle to move it.
The Regency hearth place is large and looks to be of black and white marble,
with mirror in gold trim over it, gold andirons, and gold wood basket complete
with logs. You might find this fireplace in several rooms of the house.
Dining at the exquisite white trimmed-in-gold oval table with huge pedestal
legs, and a look-like black marble top. There are 3 types of chairs for the
table-- host chairs, hostess chairs and guest chairs. The chairs are white to
match the table and the seats are of red velvet. The host chairs have arms.
The hostess chairs look like them with no arms but have the cut-out trim on
the backs. The guest chairs have solid red velvet backs.
There is the treasure trove cabinet (china cabinet) with elegant
see-through doors with gold trim. The base for the cabinet has red velvet
covered drawers with pieces of mirrors on the side. It also has object of
interest already in it. The royal buffet picks up the style of the cabinet
with opening doors with petite golden handles, a white marble-like top, gold
framed mirror to hang above and the necessary pitchers and dishes for the top.
What dining room is not complete without a two-shelf golden rolling teacart
with tiny glasses. Then there is the golden metal planter full of ferns to
place at the window.
Who lives in this luxury? A family of four - mom, dad, sister and brother.
They are bendable to fit the style of living with this furniture and dressed
in styles of the '60's.
There were Fantasy Rooms made of cardboard that were already fashioned for the
furniture with big windows, wallpaper, flooring and painted-on draperies.
Except in the case of a little decorator who was always moving pictures and
maybe tearing up wallpaper, I have rooms that were played with extensively and
have stood the test of time. There was also a vinyl house that had lots of
design. However, the rooms and the house does not show the completeness of the
furniture. The stores had an electrical lighted display that had
the wall, floor and window trim that did the furniture justice. Some
collectors have been lucky enough to purchase these.
What was even more enticing were the prices in the '60's. I have many boxes
(all the furniture was boxed separately) with prices on them of 47 to 98
cents. The piano went for approximately $3.00. The bath and kitchen furniture
was only sold on the West Coast and came out slightly later than the other
pieces. I have been unable to obtain original prices on these. The
booklets that came with the furniture do not mention either the bath or
kitchen.
Today, people love it's elegant durability and completeness which makes it a
very collectible grouping.
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