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Stealing Tomorrow By Indie |
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Generation Y.
The 18 to 20-something age group. The generation that is
currently hitting the workplaces in their droves.
We are the Gimme Generation.
We want, we get. Neat little transactions take place, and nobody really cares
about the how or the why, just that it happens and we get our TVs, and
Play Stations and CD’s. Generation X were cultivated
in an air of conscious revolution, an era of change and mold-breaking,
where parents let them roam freely to discover life and grow.
Generation Y have been brought up in a land of plenty, where care
and love are lavished as freely as cash, and self-confidence and
personal excellence were promoted from nursery school. Subsequently, it leaves a
generation who doesn’t understand what it’s like to not have.
We’re ill equipped to dealing with any kind of poverty because
we don’t know what it means to go without.
We can always get it from somewhere.
There’s always somebody with the cash, the goods to get us
exactly what we always wanted. And
we’ll always want more. Generation Y are fickle.
They have no loyalty, and are up for trying anything.
They’re a marketers dream.
The growing number of recruitment agencies and websites are aimed
at the generation who, if they don’t get what they want in their
current firm, will have no qualms at finding another company that will
provide for their needs. Turnover in the workplace is at a high. Drug use is no longer a
sub-culture, more part of the culture itself.
Not necessary approved of, but acknowledged as something common,
something by the by. Generation
Y is not a shockable Generation. We’ve
grown up watch Renton shit all over his girlfriend’s house in a
drug-induced haze, watching countless movie and television idols strip
to nothing, and we say yeah, so what?
Show us more; show us something we can talk about while we’re
at the office. Robbie
Williams stripped to his skeleton in his music video for “Rock DJ”
and promptly caused outrage amongst the Gen X’ers and Baby Boomers,
but the Y’s just raised an eyebrow, and collectively challenged
somebody to do better. Adaptable, capricious,
fiercely independent, self-confident, self-reliant. Talkin’ about my generation. |
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| © Indie | |
